Can You Go Live on Snapchat? Think it’s as easy as TikTok or Instagram? Not quite—but here’s everything you need to know.
If you’re looking to stream live on Snapchat or use it like a traditional broadcasting platform, you’ll need to get creative.
Currently, the well-known platform Snapchat doesn’t offer a native “go live” feature such as TikTok Live or Instagram Live.
However, it gives all users the ability to share content in real time using Stories, Snaps, and other tools, and it grants access to Spotlight Live to a select group of creators.
In this article, we’ll walk you through everything you need to know about Snapchat live video in 2025—how to simulate going live, produce interesting content, get Creator Tools approval, and what’s coming next.
What Is “Live” on Snapchat in 2025?
Snapchat’s Unique Take on Real-Time Content
When we say “go live,” we tend to imagine pushing a button and streaming instantly to followers. But Snapchat offers a different view—emphasizing real-time storytelling over a constant video stream.
This is what “live” usually looks like on the Snapchat app these days:
- Real-time-updated Snapchat Stories
- Snap Map for share by location activity
- Spotlight Live videos for eligible creators
- Snapchat video calls for real-time chatting
- Curated Live Event Stories
These capabilities allow users to post timely updates, simulate a live session, or share what’s going on in their world—without having to stream live video 24/7.
Snapchat Live vs. Other Streaming Platforms
Here’s how Snapchat compares to other social media platforms with real-time video capabilities:
Feature | Snapchat | Instagram Live | TikTok Live | YouTube Live |
---|---|---|---|---|
Native Live Video | ❌ Limited to Spotlight Live | ✅ Yes | ✅ Yes | ✅ Yes |
Stories for Real-Time Updates | ✅ Yes | ✅ Yes | ✅ Yes | ❌ No |
Creator Tools | ✅ Yes (limited) | ✅ Yes | ✅ Yes | ✅ Extensive |
Monetization | ✅ Spotlight | ✅ Badges | ✅ Gifts | ✅ Ads, Super Chat |
Snapchat isn’t attempting to compete directly with live stream-first apps. It instead provides an intimate, ephemeral, and very personal experience centered around short-form, engaging moments.
Who Can Go Live on Snapchat?
Creator Accounts & Spotlight Live
If you’re wondering who gets to broadcast live on Snapchat, the answer is: only a small group of creators.
Here’s what it takes to qualify for Spotlight Live:
- A verified Snapchat Creator Account
- Great performance in Spotlight videos
- Heavy engagement (likes, views, shares)
- An invitation from Snapchat itself
Snapchat’s own live video test, Spotlight Live, provides brief real-time content through the Discover or Spotlight feed. They’re not public livestreams, but they simulate live sessions.
Pro Tip: Want access to Spotlight Live? Focus on posting consistent, original, and latest trends of content to the Spotlight feed. Snapchat monitors engagement from users and pays creators with additional features.
How to “Go Live” on Snapchat (Even Without a Live Button)
You don’t require official streaming equipment to make a live-like experience on Snapchat. These are functional, creative workarounds that replicate real-time broadcasting:
1. Real-Time Story Chains
Story chains are one of the best ways to simulate and ready to go live video on Snapchat.
Step-by-Step Guide:
- Open your Snapchat and then head to the camera screen
- Record a quick Snap in the moment
- Add a caption, sticker or use a trending lens
- Post it to your personal (private) or public or story
- Perform every few minutes to make it look like a talk show.
Use labels like “LIVE NOW,” current time stamps, or countdown GIFs to increase urgency and drive engagement.
2. Host Q&As via Private Stories
Create an exclusive “Live Q&A” experience using Private Stories.
- Ask your audience to reply with questions
- Post your responses in story form
- Use a sequence of Snaps to keep the session flowing
This format feels conversational and creates two-way interaction, helping you boost your engagement metrics and follower trust.
3. Use Snapchat’s Video Call Feature
Want real-time communication with friends, fans, or followers?
- Open a chat with an individual or group
- Tap the video call icon
- Use lenses, filters, or Bitmoji reactions during the call
Although it’s not a livestream, video calls on Snapchat are ideal for intimate moments, live reactions, or exclusive meetups.
Going “Fake Live” on Snapchat: What It Is and How to Do It
“Fake live” is a trend where users post pre-recorded videos that appear to be live content.
✅ Safe ways to do this:
- Post time-sensitive Snaps with “LIVE NOW” overlays
- Simulate real-time updates with multiple story posts
- Respond quickly to replies or screenshots
⚠️ What to avoid:
- Third-party live streaming apps
- Android mods or Snapchat emulators
- Web-based tools that promise live integration
🚫 These hacks can get your Snapchat account banned. Snapchat’s Terms of Service prohibit unapproved streaming tools.
Creating Engaging Live-Like Content on Snapchat
To stand out on Snapchat in 2025, you must do more than just post. Whether you’re attempting to replicate a live session or go viral, here’s how to elevate your content:
Tips to Make Stories Feel Like a Live Broadcast
- Use a script to control pacing
- Talk directly at the camera
- Use location tags, GIFs, and interactive stickers
- Add calls-to-action (e.g., “Send me your questions!” or “Screenshot this if you agree!”)
- Reply to comments with a new Snap to keep the energy going
Snapchat puts you in charge of your content—so play around with editing features, audio overlays, and the lens carousel to make your images stand out.
Snapchat for Brands and Influencers
If you’re an influencer or brand, being live on Snapchat isn’t all about getting noticed—it’s about converting, too.
Snapchat Creator Tools for Real-Time Engagement:
- Creator Studio to schedule and track posts
- Link attachments in stories for promos or product drops
- Audience insights for in-depth analytics
- Spotlight monetization for cash rewards
- Campaign tracking through swipe-up metrics
These tools enable you to produce real-time content that is natural-feeling but also can drive strategic objectives such as lead generation, brands and individual awareness, or product launches.
Will Snapchat Add Full Livestreaming in 2025?
Let’s Consider the Indications
Snapchat has been hesitant to add full livestreaming for years—but in 2024, things started to shift.
- Spotlight Live began rolling out to test the waters
- Creator monetization is a top priority
- Live streaming is on the rise on every other platform
Prediction:
➡️ A beta feature with limited availability for verified creators to stream live might fall by late 2025 or early 2026.
Snapchat is taking inspiration from Instagram Live and TikTok Live. It does not wish to lose its identity—fast, personal, transient content.
Broadcast Alternatives: How to Stream Live to Snapchat Followers
Until Snapchat introduces a native live option, here’s how to reach your Snapchat audience through other live streaming tools:
Here’s how to interact with your Snapchat audience using alternative live streaming apps until Snapchat creates a native live feature:
1. YouTube Live + Snapchat
- Live Stream on YouTube
- Share your livestream link on your Snapchat story
- Use swipe-up links or QR codes
Ideal for long-form broadcasts, tutorials, or launches.
2. Instagram Live + Cross-Promotion
- Go live on Instagram
- Use countdowns or teaser videos on Snapchat to advertise the event.
If your audience is active on both platforms, this combination is a good fit.
3. Discord Video + Snapchat Invite
- Launch a Discord Stage or stream
- Share the invite in your Snap story
- Provide rewards for engagement (exclusive behind-the-scenes access, shoutouts, etc).
Ideal for audio chats or messages, workshops, or gaming.
How to Log In and Use Snapchat’s Story Features for Real-Time Sharing
To get started with any of these features, you’ll need a fully functioning Snapchat account.
Step-by-Step Guide to Logging In and Posting Stories
Step 1: Log In to Your Account
- Download the Snapchat app from the App Store or Play Store
- Just head to the application & then sign in with your credentials.
Step 2: Access the Camera Screen
- Tap the center icon to bring up the camera.
- Swipe for lenses or effects
- Employ the microphone button for voice recording
Step 3: Make a video or take a snapshot
- Record your content
- Tap “Send to” & then choose “My Story” or even a Private Story group
Now you’re live—sort of.
Snapchat makes it possible to share your story immediately, keeping your audience in the know in real time.
Checklist: What You Need for the Best Snapchat Live Experience
Before you go live with a Snap that will feel like it’s happening in real-time, ensure you’ve got everything in place.
Must-Haves:
✅ A stable internet connection (Wi-Fi or 5G)
✅ Bright lighting
✅ Clean microphone sound
✅ New filters, lenses, or stickers
✅ Plot or outline for your post
✅ Useful call to action ( and ask a question, request feedback)
Snapchat content can be ephemeral, but the effect can be long-lasting—particularly when it replicates the real-time excitement of a live stream.
Conclusion: What You Need to Know About Snapchat Live in 2025
Although it doesn’t yet have a universal “Go Live” button, Snapchat is growing quickly.
✅ You can’t stream live in the classical sense (unless you’re invited to Spotlight Live)
✅ But you can produce live-like content on Stories, Snaps, video calls, and intelligent content scheduling
✅ If you are a creator, start building your profile now and post frequently—Snapchat is growing its Creator Program
✅ Leverage cross-platform marketing if you are interested in live streaming now, and keep the audience engaged on Snapchat with updates in real time
Snapchat isn’t the default for classic streaming—yet—but it is still one of the most personal, genuine, and real-time means of communicating with your audience.
FAQs About Can You Go Live on Snapchat in 2025
Can I go live on Snapchat like TikTok Live?
Not really. TikTok Live is meant for livestreaming. Snapchat focuses on fast real-time sharing using Snaps and Stories, not ongoing video.
Does Snapchat allow live streaming?
Only a few creators go through Spotlight Live. Regular users don’t get access to regular streaming features.
Can I stream to my Snapchat audience?
You can’t stream directly within Snapchat—but you can share story updates or connect to outside livestreams on sites such as YouTube or Instagram.
Will Snapchat introduce full live streaming?
Extremely likely. Market competition and creator demand are compelling Snapchat to be innovative. A beta feature can be released in 2025.